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v15.04.00

This update refines the Equivalization and Normalization methods, improving the accuracy of metrics and audience performance tracking.

Equivalization​

The method for computing equivalization has been improved to accurately reflect changes in the number of spots and other dependent metrics, without impacting the per-spot ratings or impressions.

Normalization​

The demo normalization computation method has been updated to use posted data for past spots and ANNA estimates for future spots, offering more accurate values that better reflect actual audience performance.